Category
Package Design + Packaging
We helped the client with
Brand Identity
Logo Design
Package Design

Overview

Born out of a personal journey toward a healthier lifestyle, VividNectar is a farm-led brand offering pure, ethically prepared A2 desi cow ghee made using the traditional Vedic Bilona process. With plans to expand into other farm-sourced foods like pulses, oils, grains, and flour, the brand champions purity, tradition, and sustainability.

Our Contribution

We helped shape VividNectar’s identity by designing a meaningful logo that reflects nature, purity, and tradition—with two leaves embracing the sun to represent life, organic roots, and energy. The overall form evokes a sense of calm, care, and trust—appealing to modern urban consumers while staying true to its village origins.

For the packaging, we combined deep green tones with intricate Indian folk art illustrations to communicate authenticity and richness. The visual language balances traditional values with premium aesthetics, making it shelf-worthy in both urban retail spaces and health-centric boutiques.

Result

A graceful and grounded brand identity that connects emotionally with quality-conscious consumers seeking authentic, traditional food. The packaging and logo system have helped VividNectar stand out in the premium A2 ghee category and establish a strong foundation for its upcoming product range.

Logo Design Concept

The VividNectar logo is a thoughtful fusion of nature, tradition, and vitality. At its core, two gently curved leaf forms embrace a rising sun, symbolizing the brand’s commitment to protecting life, sustaining nature, and harnessing energy from the source. The leaves represent the organic and farm-based essence of the brand, while the sun signifies nourishment and growth. The overall structure subtly resembles a person in a meditative posture, reflecting balance, purity, and wellness. Designed with simplicity and elegance, the logo bridges the rustic authenticity of village life with the refined sensibilities of the modern urban consumer.

concept
concept
Shop Facade Logo MockUp 1
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