Overview:
Itrani is the upcoming retail and e-commerce face of Akar Creations, one of India’s top manufacturers of high-fashion imitation jewellery. With a legacy of craftsmanship and quality since 2011, the brand is now poised to become a household name in bridal, festive, and everyday jewellery.

Our Contribution:
We coined the name Itrani—a blend of “ittar” (perfume), “itrana” (to flaunt), and “rani” (queen)—evoking elegance, confidence, and royalty. The custom wordmark features Devanagari-inspired typography, combining cultural resonance with modern sophistication. This refined identity sets the tone for a high-impact consumer brand.

Result:
A luxurious and memorable brand built for fashion-conscious women worldwide. Itrani positions itself as an aspirational yet accessible label, ready to lead the festive and bridal jewellery market with authenticity and style.