Category
Package Design
We helped the client with
Package Design

Overview:
Knack is a contemporary beverage brand catering to two distinct audiences through its twin product lines—Joosty, a vibrant fruit drink range, and Botanicals, a premium wellness-focused collection. Together, they represent Knack’s vision of delivering joy and function through taste-forward innovation.

Joosty – Fruit ka Blast

A bold and playful fruit beverage line, Joosty is designed to bring energy and fun to every sip. Aimed at younger consumers and family buyers, its explosive packaging features juicy color palettes, fruit splashes, and cheerful branding that makes the drink irresistible at first glance.

Design Highlights:

  • Flavor-coded color schemes

  • Fun, fluid typography and splash elements

  • Eye-catching shelf presence with mass appeal

Botanicals by Knack

Botanicals is Knack’s premium sub-brand focused on wellness and sophistication. The range includes tonic water, ginger ale, sparkling drinks, and more—each designed for health-conscious consumers looking for elevated refreshment.

Design Highlights:

  • Sleek bottle architecture and minimalist design

  • Signature ‘B’ emblem anchoring the premium feel

  • Bold vertical typography with color-blocked variants

 

Result:
We delivered a cohesive design system for Knack that distinguishes both product lines while maintaining brand consistency. Joosty is now positioned as a fun, flavorful fruit drink, while Botanicals speaks to lifestyle-conscious, modern consumers—together defining Knack as a multi-segment beverage innovator.

9
10
11.1
});