Category
Brand Name + Brand Identity Design
We helped the client with
Brand Name
Logo Design
Logo Design
Flycouch
FlyCouch's exquisite Arabica coffee blends, meticulously roasted to perfection and conveniently delivered to your door. Whether you fancy a robust, full-bodied brew or a vibrant, acidic sip, our best coffee beans are exceptionally crafted to cater to your preferences
Why the name works
FlyCouch pairs two opposite states. “Fly” stands for energy and alertness, the lift caffeine gives people to power through their day. “Couch” stands for drowsiness and relaxation, the state many people are in before their first cup, and also the cosy ritual of enjoying coffee while resting. Together the two words capture coffee’s dual role: waking you up from tiredness and giving you the energy to tackle the day. The “Fly” idea can also stretch to products such as espresso shots and energy drinks. Like every name we present, it was trademark checked in its specific class and checked for .com domain availability.
Why the mark works
The logo is a modern wordmark that stacks “fly” over “couch”. The letters “y” and “u” are merged, binding the two halves of the name into one shape, and wing forms on the “y” show the growth of the brand.
What we delivered
The FlyCouch brand name, the logo and the brand presentation shown on this page. See how we approach naming projects on our brand naming agency in India page.
