Category
Brand Name + Brand Identity Design
We helped the client with
Brand Name
Logo Design
Logo Design
Siyuti
Siyuti manufactures Indian ethnic apparel, supplying top stores in India and globally, with a focus on e-commerce and personalized retail experiences for special occasions
Why the name works
Siyuti translates to “stitching” in Sanskrit. For a business built on Indian ethnic wear, that ties the name to the craft at the centre of traditional clothing and to the heritage behind it. Sanskrit words also have a timeless appeal, which keeps the name relevant and resonant as the brand grows, and its cultural depth suits a label focused on women’s ethnic wear, tradition and craftsmanship. Like every name we present, it was trademark checked in its specific class and checked for .com domain availability.
Why the mark works
The symbol is an abstract design built from a flower petal shape, which stands for beauty and elegance. Its downward triangle form draws on a shape that symbolises femininity in Indian culture, so the mark speaks to the women the brand dresses while staying abstract rather than literal.
What we delivered
The Siyuti brand name, the logo and the brand presentation shown on this page. See how we approach naming projects on our brand naming agency in India page.
