Identity Makers Editorial

Every guide on this site is written from the same desk that names brands and builds identity systems for a living.

Identity Makers Editorial is the publishing arm of Identity Makers®, a brand naming and identity agency founded in 2014 in Bhilwara, Rajasthan. We publish what we learn from client work: how names get chosen, cleared and defended, what identity systems really cost in India, and what founders wish they had known before they launched.

Led by a practitioner

Gunjan Jain, Founder, Identity Makers®
Brand Naming and Visual Identity Design

Gunjan founded Identity Makers in 2014 and has led its naming and identity work since: 504+ brands named, 412+ identity systems, 184+ packaging projects and 42+ digital experiences. He leads our editorial direction, and every page is reviewed by a senior member of the team before it goes live.

What we write about

  • Brand naming: how strong names are built, tested and shortlisted
  • Name checks: trademark basics, sound, meaning across Indian languages, domains and handles
  • Visual identity: logos, colour, type and the systems that hold them together
  • Packaging and brand cost in India, with sourced price ranges

Our standards

  1. Practice before theory. We write about the work we do every week, not trends we have read about.
  2. Every number has a source. Prices, dates and statistics are checked against a primary or named source. Where we quote a market range, we name where it comes from.
  3. If we cannot verify it, we cut it. We would rather say less than say something we cannot stand behind.
  4. Trademark content is general information. It is not legal advice. Before you file, search the IP India register and speak to a trademark attorney.
  5. Client confidences stay confidential. We never publish a client’s private details, briefs or numbers.
  6. No paid mentions. No brand, agency or tool pays to appear or rank in anything we publish.
  7. Modern research, human judgement. Our research is done with the help of AI and modern research tools. A senior team member checks every fact and approves every page before it is published.

How a page is made

  1. Research. We start from client experience and primary sources.
  2. Draft. Written in plain language for founders, not for other designers.
  3. Fact check. Every claim, number and date is checked against its source.
  4. Senior review. A senior member of the team reviews the page before it goes live.
  5. Publish and maintain. Every post shows its last updated date, and we revise pages when facts change.

Corrections

Found something wrong? Email info@identitymakers.co with the page link and what needs fixing. We check every report, correct confirmed errors and update the date on the page.

Contact

Identity Makers®, Ramdwara Marg, Bhilwara, Rajasthan 311001
info@identitymakers.co | +91 79766 80456