Last updated:
By Gunjan Jain, Founder, Identity Makers. Updated October 2026.
Short answer: brand identity design in India typically costs ₹20,000 to ₹50,000 for an early-stage startup, ₹60,000 to ₹1,50,000 for a growth-stage business, and ₹2,00,000 and above for an established company (Creative Orion pricing guide, May 2026). Identity Makers packages are Rs 24,000, Rs 40,000 and Rs 90,000+ plus GST.
Typical price ranges in India (2026)
| Project type | Typical range | What you usually get |
|---|---|---|
| Early-stage startup | ₹20,000 to ₹50,000 | A logo and a basic identity to launch with |
| Growth-stage business | ₹60,000 to ₹1,50,000 | A fuller identity system, guidelines and core collateral |
| Established business | ₹2,00,000 and above | Strategy-led identity and rollout across many touchpoints |
Source: Creative Orion pricing guide, May 2026. Actual quotes vary with scope.
Identity Makers prices
Identity Makers pricing: single assets from Rs 12,000; complete identity packages Rs 24,000 to Rs 90,000+ (plus GST). See /pricing/.
| Package | Price | Delivery |
|---|---|---|
| Kickstarter (name options, logo concepts) | from Rs 24,000 + GST | 7 to 15 days |
| Popular (adds stationery, brochure) | from Rs 40,000 + GST | 15 to 30 days |
| End to End (adds website or app design, packaging) | from Rs 90,000 + GST | 30 to 45 days |
504+ brands, 412+ identity systems, 184+ packaging projects and 42+ digital experiences since 2014. Free 30-minute consultation; we reply within 24 hours and most projects start the same week.
What changes the price
- Whether you need a name too. Naming plus identity costs more than identity alone.
- The number of applications. Packaging, signage, digital and print each add work.
- Guidelines depth. A one-page sheet vs. a full guidelines document.
- Strategy. Research and positioning before design.
- Revisions and timeline. More rounds and faster delivery cost more.
- Who does it. A DIY tool, a freelancer, a regional studio or a global agency.
How to compare quotes
Ask for the deliverables list, the number of concepts and revision rounds, whether guidelines are included, and who owns the final files. See brand identity vs logo to check what a quote really covers.
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Frequently Asked Questions
What is the cheapest way to get a brand identity in India?
DIY tools, but they produce assets, not a system. For a usable system, early-stage projects start around ₹20,000 (Creative Orion pricing guide, May 2026).
Does the price include GST?
Identity Makers prices are plus 18% GST.
How long does a brand identity take?
At Identity Makers: 7 to 15 days for Kickstarter, 15 to 30 days for Popular and 30 to 45 days for End to End.
Is a logo the same as a brand identity?
No. A logo is one asset; an identity is the system of logo, colour, type and rules around it.
Do you work outside India?
Yes. USD packages are $299, $599 and $1,199+.
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