The Brand Naming Agency for Global Founders Engineered for Dominance.
Strategic brand naming for founders in the USA, UK, Canada, Australia, and UAE — complete naming systems since 2014, from India.
Since 2014
A Specialist Brand Naming Agency for Global Founders
Identity Makers is a specialist brand naming agency working with founders across the USA, UK, Canada, Australia, UAE, and beyond since 2014. Brand naming is one of our two core disciplines — alongside brand identity design — so naming here is never a brainstorm. It's engineered: strategic brief, systematic generation, linguistic screening, trademark search, domain verification, and verbal identity. Working with a naming agency based in India gives global founders world-class naming at a fraction of Western pricing.
Strategic Naming Brief
Discovery on positioning, audience, category dynamics, and constraints before any name is generated.
Name Generation
40-60 candidates per project across coined, evocative, descriptive, and invented routes.
Linguistic & Cultural Checks
Sound, meaning, and memorability across markets — London, New York, Sydney, Dubai.
Trademark Search
Availability screening across the USPTO, UKIPO, EUIPO and other registries in your operating markets.
Domain Verification
.com and exact-match domain availability plus social handle checks for finalists.
Verbal Identity System
Tagline development, voice guidelines, and messaging pillars. The name is one asset; verbal identity is the system.
Names and Identities We've Engineered
Name + LogoAvilair
A premium footwear brand — name plus a feather-and-footprint identity symbolizing comfort and lightness.
Name + LogoEpitails
A modern pet-care brand — name and a dog-face "e" identity built for today's pet parents.
Name + LogoItrani
A fashion imitation-jewellery brand — a Devanagari-inspired wordmark blending elegance and royalty.
Brand Naming Services & Pricing
Global-quality naming, Indian pricing. Comparable US and UK naming firms charge $5,000–$50,000 for the same process.
Brand Name
Foundational naming
- Strategic naming brief
- 40-60 name candidates
- Trademark + domain check
- Final shortlist
4–10 days
Start NamingPopular
Name + identity
- Everything in Brand Name
- Logo + visual identity
- Verbal identity system
- Brand guidelines
15–30 days
Start PopularEnd-to-End
Complete brand system
- Everything in Popular
- Packaging design
- Full collateral suite
- Comprehensive guidelines
30–45 days
Start End-to-EndBrand Naming Agency FAQs
How much does a brand naming agency cost?
Brand naming agency fees range from $199 to $50,000+ globally. Our foundational naming package is $199 including trademark screening and domain verification, delivered in 4-10 days. Complete naming plus brand identity systems run $599-$1,199 — a fraction of typical US/UK naming firm pricing, with the same structured methodology.
Why hire a naming agency instead of brainstorming internally?
Internal brainstorms produce names that feel good in the room but fail in the market: already trademarked, unpronounceable abroad, or digitally unownable. A naming agency screens every candidate against trademark databases, linguistic pitfalls, and domain availability before you fall in love with it.
Do you work with clients in the USA, UK, and other countries?
Yes — the majority of our naming work is for founders in the USA, UK, Canada, Australia, UAE, and Qatar. The process is fully remote with structured async collaboration, and trademark screening covers your specific operating markets.
What is included in your brand naming services?
Strategic naming brief, systematic name generation (40-60 candidates), linguistic and cultural screening, trademark search across your target markets, domain and social handle verification, and verbal identity development including tagline options.
How long does the naming process take?
Naming-only projects take 4-10 days from brief to final shortlist. Complete naming plus identity systems take 15-45 days depending on the package.
How do I start a naming project?
Fill the enquiry form or book a consultation. We respond within 24 hours with a short brief questionnaire, and most naming projects begin within the same week.
Your Name Is the First Thing They Judge. Engineer It.
Book a free naming consultation. We'll review your positioning, surface naming territory, and show you how a strategic name would work for your venture.
Book Free Consultation