The Brand Naming Agency for Global Founders Engineered for Dominance.
Strategic brand naming for founders in the USA, UK, Canada, Australia, and UAE. Complete naming systems since 2014, from India.
Since 2014
What is a brand naming agency?
A brand naming agency is a specialist firm that creates and legally screens the name a business will trade under. Where a design studio starts with a mark, a naming agency starts with language: it writes a strategic naming brief, generates candidate names against that brief, screens them for meaning and pronunciation in the markets the business sells in, checks trademark and domain availability, and hands over a defensible shortlist with the reasoning behind each option. Identity Makers is a brand naming agency based in India, working with founders in the USA, UK, Canada, Australia and the UAE. We have been naming brands since 2014, generate 40 to 60 candidates per project, and deliver a shortlist in 4 to 10 days, with naming packages starting at $199.
Last updated 6 August 2026
A Specialist Brand Naming Agency for Global Founders
Identity Makers is a specialist brand naming agency working with founders across the USA, UK, Canada, Australia, UAE, and beyond since 2014. Brand naming is one of our two core disciplines, alongside brand identity design, so naming here is never a brainstorm. It's engineered: strategic brief, systematic generation, linguistic screening, trademark search, domain verification, and verbal identity. Working with a naming agency based in India gives global founders world-class naming at a fraction of Western pricing.
Strategic Naming Brief
Discovery on positioning, audience, category dynamics, and constraints before any name is generated.
Name Generation
40-60 candidates per project across coined, evocative, descriptive, and invented routes.
Linguistic & Cultural Checks
Sound, meaning, and memorability across markets, London, New York, Sydney, Dubai.
Trademark Search
Availability screening across the USPTO, UKIPO, EUIPO and other registries in your operating markets.
Domain Verification
.com and exact-match domain availability plus social handle checks for finalists.
Verbal Identity System
Tagline development, voice guidelines, and messaging pillars. The name is one asset; verbal identity is the system.
What does a brand naming agency actually deliver?
A naming project does not end with a list of words in an email. It ends with a decision you can defend, to a co-founder, to an attorney, and to the first customer who hears the name out loud. Every Identity Makers naming engagement closes with the same core set of assets:
A strategic naming brief
A written document setting out positioning, audience, category conventions, the tone the name has to carry, and the constraints it has to respect. Everything after this is measured against it.
Forty to sixty candidate names
Generated across four routes, coined, evocative, descriptive and invented, so you are choosing between genuinely different ideas rather than variations on one.
Linguistic and cultural screening notes
How each surviving candidate sounds, means and lands in the markets you actually sell in.
Trademark availability findings
Register-level screening in your operating markets, with what we found and where.
Domain and handle checks
Exact-match domain status and social handle availability for the finalists, not for all sixty.
A final shortlist with written rationale
Why each name survived, what it signals, and where it is weakest, because you should know the downside of a name before you commit to it.
If you need more than the name, our packages add the identity around it: Kickstarter adds logo design concepts, Popular adds stationery and brochure design, and End to End adds website or app design and packaging.
What happens in each stage of the naming process?
Six stages, in this order. The order is not decorative. Each stage removes candidates, and removing them in the wrong sequence wastes the work.
Foundation. The strategic naming brief
We interview you on positioning, audience, category dynamics and constraints before a single name is generated. Founders who skip this stage end up choosing names on personal taste, which is the most expensive way to choose one.
Creation. Name generation
Forty to sixty candidates written against the brief across coined, evocative, descriptive and invented routes.
Screening. Linguistic and cultural checks
Sound, meaning and memorability tested against the markets in play. A name that works in London can be unusable in Dubai, and it is cheaper to find that out here than after launch.
Legal. Trademark search
Availability screening across the registries that matter for your markets. This is where most of the long list dies.
Digital. Domain verification
Exact-match domain and social handle checks for the survivors, so a name is not recommended that you cannot own online.
Voice. Verbal identity
Tagline development, voice guidelines and messaging pillars. The name is one asset; the verbal identity is the system it lives inside.
How long does a brand naming project take?
Four to ten days for the name on its own. Fifteen to thirty days when the name arrives with a logo, verbal identity and brand guidelines. Thirty to forty-five days for the complete system including packaging and collateral.
What pushes a project towards the top of its range is almost always one of three things: decision latency on your side, an unusually crowded trademark class that forces a second round of generation, or a market set wide enough that linguistic screening has to be done several times over. What pulls it towards the bottom is arriving with your positioning already settled. Note that these timelines describe our own process; the four-to-six week cycle you will see quoted elsewhere in the market reflects agencies running larger stakeholder groups and formal consumer testing rounds.
How many name candidates should you expect?
We generate forty to sixty per project. That number is deliberate in both directions. Fewer than forty and the routes start repeating. You get six versions of the same idea rather than six ideas. Many more than sixty and the volume becomes a way of transferring the editorial work back to the client, who now has to read three hundred names and does not have the brief in their head the way the team that wrote it does.
In our own projects, roughly one in three of those forty to sixty candidates clears linguistic screening, and a fraction of those clears trademark screening. The shortlist you actually review is small, and that is the point: the value is in what was eliminated and why, not in the size of the original list.
How does trademark screening work during naming?
Screening during naming is a filter, not a legal clearance. We search the public registers for the markets you operate in, in the classes your business falls into, and remove candidates with conflicts before you get attached to them. For the markets this page serves, that means the public databases run by each national office:
What this does not replace is a clearance opinion from a qualified trademark attorney, and we say so on every project. Register screening catches the obvious conflicts, which is most of them; a lawyer catches the arguable ones. Filing fees are paid by you directly to the registry and are never included in our price.
Less than most founders expect. To write the brief we need to understand what the business does, who it sells to, which markets it will trade in, and which names or categories are off-limits. If you have existing positioning work, share it. If you do not, the brief stage produces enough of it to name against. The one thing that genuinely slows a project down is an unnamed decision-maker who appears at shortlist stage. If someone has a veto, we would rather they be in the brief.
- United States. USPTO trademark search
- United Kingdom. GOV.UK search for a trade mark
- Canada. Canadian Trademarks Database (CIPO)
- Australia. IP Australia trade mark search
What we need from you
Names and Identities We've Engineered
Name + LogoPirosh
A luxury unisex salon. The name draws on "Piroj", meaning embellished or adorned.
Name + IdentityFlyCouch
An Arabica coffee brand delivered to your door. Name and identity built for a premium direct-to-consumer launch.
Name + LogoAjovan
A retail supplier of food and nutraceutical ingredients. We found the name and designed the mark.
Brand Naming Services & Pricing
Published starting prices, identical to our pricing page. All prices exclusive of taxes.
Brand Name
Starting atExclusive of taxes
Starting package
- Creative, Conceptual Brand Names
- Trademark checks in advanced packages
4–10 Days Delivery
Get StartedLogo Design
Starting atExclusive of taxes
Starting package
- Creative, Conceptual Logo Designs
- Exact pricing on request
5–10 Days Delivery
Get StartedPackage Design
Starting atExclusive of taxes
Foundational asset
- Focusing Target Audience
- Conceptual, in Line with the Brand Language
- Print Ready & Open Files
- Print Mockups
4–8 Days Delivery
Get StartedAll prices are starting prices. Contact us for exact pricing.
What does a brand naming agency cost?
Naming is priced by scope, not by the hour. What moves the number is how many things have to be named, how many markets the name has to survive in, and whether the engagement stops at the name or continues into the visual and verbal identity around it. Our starting prices are published below and on our pricing page, so you can budget before you talk to us.
| Package | Starting price (USD) | India (INR) | Turnaround | What it covers |
|---|---|---|---|---|
| Brand Name | From $199 | From ₹12,000 | 4–10 days | Creative, conceptual brand name options. Trademark and domain checks are part of our advanced naming packages. |
| Kickstarter | From $299 | From ₹24,000 | 7–15 days | Brand name options and logo design concepts |
| Popular | From $599 | From ₹40,000 | 15–30 days | Brand name options, logo design concepts, stationery and brochure design |
| End to End | From $1,199 | From ₹90,000 | 30–45 days | Everything in Popular, plus website or mobile app design and packaging design |
The rupee figures are the rates we publish on our brand naming agency in India page for clients billing in rupees. They are separate published rates rather than currency conversions of the dollar prices, which is why they do not line up to the exchange rate on any given day.
What changes the price of a naming project?
What decides which package is right for you is scope, and scope is set by five things:
- How many names you need. One company name is a different job from a company name plus three product names that have to sound like a family.
- How many markets the name has to work in. A name sold only in the United States needs one set of checks. A name launching across the USA, UK, Canada, Australia and the UAE needs pronunciation, meaning and availability checked in each.
- Whether the name has to carry an identity. If the name is the whole deliverable, Brand Name covers it. If it has to arrive with a logo and brand collateral, Kickstarter, Popular or End to End is the right fit.
- How much of the strategy already exists. Founders who arrive with positioning, audience and category defined move faster than founders who need that work done first.
- Whether packaging or collateral follows. Packaging is a separate discipline: Package Design starts at $199 on its own, and packaging is included in End to End.
What the price does not include
Being specific about exclusions is more useful than being vague about inclusions. Our packages do not include government trademark filing fees, which are set by each registry and paid directly to it. They do not include a legal clearance opinion from a trademark attorney, which we recommend for every name before launch. They do not include the purchase price of a domain held by a third party. And they do not include ongoing retainer work after the project closes.
Why naming rates from India are lower than US and UK rates
The gap is a cost-base gap, not a scope gap. An Indian studio carries lower salary, office and overhead costs than a comparable studio in New York or London, and prices accordingly. The process does not shrink to match the price: the brief, the 40 to 60 candidates, the linguistic screening and the trademark and domain checks are the same work regardless of where the studio sits. What you are not paying for is a Manhattan lease. For a view of what the wider market charges and how to read those quotes, our guide to evaluating a brand naming agency sets out the bands and the questions to ask.
What Does Brand Naming Cost in 2026?
Typical ranges people are quoted in the market today, so you can compare like with like.
Naming is usually quoted as a separate scope on top of identity work.
Typical reviewed branding project; global agencies average $100–149 per hour.
Creative, conceptual brand names ($199). Advanced packages add word-wise and phonetic trademark checks. Contact us for exact pricing.
Indicative ranges from published pricing guides, checked October 2026: Creative Orion, May 2026; Clutch, Sep 2026. Actual quotes vary with scope.
How is naming different from logo or identity design?
Naming is verbal. Identity design is visual. They are sequential, not interchangeable, and the order matters: a logo drawn before the name is settled has to be redrawn. A naming project produces language, the name itself, the rationale behind it, and usually a tagline and voice guidelines. An identity project produces marks, colour, typography and layout systems. Most founders need both, which is why our Kickstarter, Popular and End to End packages bundle them; but the naming work always runs first, and a name that fails trademark screening never reaches the design stage.
When should you hire a naming agency rather than naming in-house?
In-house naming works when the stakes are low and reversible, such as an internal project, a feature, a one-market experiment. It stops working at the point where the name has to be registered, defended and used for years. The practical trigger is trademark risk: internal brainstorms almost always converge on names that are already registered in the relevant class, because the qualities that make a name feel obvious to you made it feel obvious to someone else first. If you have already fallen in love with a name and want to know whether that instinct is safe to act on, the evaluation criteria in our brand naming agency guide are the right place to start.
After the name is chosen
Once you sign off a name, we hand over the shortlist documentation, the rationale, the availability findings and the domain and handle notes, so your attorney has what they need to file. On our combined packages, the name then moves into identity: it becomes a wordmark, a voice and a set of guidelines. You can see that full arc in our work for Avilair, Epitails and Itrani, where the name and the identity were built in the same engagement.
Brand Naming Agency FAQs
How much does a brand naming agency cost?
Indian branding agencies usually quote naming as a separate scope of about ₹50,000 to ₹2,00,000, according to published 2026 pricing guides. Identity Makers brand naming starts at ₹12,000 plus GST ($199) for creative, conceptual brand names, and advanced packages add trademark checks. Contact us for exact pricing.
Why hire a naming agency instead of brainstorming internally?
Internal brainstorms produce names that feel good in the room but fail in the market: already trademarked, unpronounceable abroad, or digitally unownable. A naming agency screens every candidate against trademark databases, linguistic pitfalls, and domain availability before you fall in love with it.
Do you work with clients in the USA, UK, and other countries?
Yes, the majority of our naming work is for founders in the USA, UK, Canada, Australia, UAE, and Qatar. The process is fully remote with structured async collaboration, and trademark screening covers your specific operating markets.
What is included in your brand naming services?
Strategic naming brief, systematic name generation (40-60 candidates), linguistic and cultural screening, trademark search across your target markets, domain and social handle verification, and verbal identity development including tagline options.
How long does the naming process take?
Naming-only projects take 4-10 days from brief to final shortlist. Naming plus identity packages take 7-45 days depending on the package.
How do I start a naming project?
Fill the enquiry form or book a consultation. We respond within 24 hours with a short brief questionnaire, and most naming projects begin within the same week.
Your Name Is the First Thing They Judge. Engineer It.
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